The following article appeared in the February 1 issue of the Palm Beach Daily News.

Friday, February 1, 2008

Many home buyers in Palm Beach today are trying to sense where the bottom of the market is before they commit to a purchase.  Even so, they add, a well-maintained home that appears fresh and in good condition can certainly attract buyers.

"Palm Beach has always been a stable real estate environment, says Gordon.  "Many properties will experience a downward trend, because of overstated values or condition.  But overall, Palm each real estate should be a secure real estate market and provide a good long-term investment."

One key to selling a house is to remove all the negatives a buyer may find.  That means taking a proactive approach to both the interior and exterior maintenance of your property, Ray says.  "Your investment upfront to shape up your home should reduce the days on market."

Gordon offers a few suggestions to accomplish that goal.  boost curb appeal with fresh paint, a new front door, new pavers or landscape lighting.  Maintain and update your landscaping with fresh beds of flowers and new mulch.  Pressure-clean the roof, driveway and walkways.

Inside, remove clutter from shelves and cabinets, closets, the garage and major rooms to give the appearance of a clean, organized property.  Clean the windows.  Fresh paint, new carpet, clean tile grout or refinished hard surface flooring can make a noticeable impact.  Updated bathrooms, kitchen appliances, countertops and cabinets always add to the "wow factor."

When establishing a value of your property, trust your Realtor, adds Gordon.  "Understanding Palm Beach properties doesn't happen overnight," he says.  "Our company has been established in Palm Beach since 1986.  We have the experience and know-how, and we can help you determine the best approach to marketing and selling your property as well as establish a realistic market price.

 Visit Scott Gordon Realty at 255 S. Ocean Blvd, Manalapan; call 561-533-5888.  Or visit the web sites www.scottgordonrealty.com and www.exclusiveestates.info.