According to a recent article, 90% of today’s homebuyers begin their property search on the internet.  They are smart and educated, and are willing to do their own research on a property that interests them long before contacting an agent.

At Scott Gordon Realty and Exclusive Estates, a division of Scott Gordon Realty, we recognize and welcome this trend.  Our recently revamped website contains the most up-to-date listing information, financial tools such as a mortgage calculator and neighborhood and area maps.

We implemented these devices to give today’s web-savvy buyers the resources they need to be well-informed and to have an educated, realistic view of the current market. 

With access available to the world, we also recognize that the internet is a powerful marketing tool.  Our website is linked to a host of search engines and our listings feed from two separate MLS services, effectively providing double the amount of exposure to buyers and brokers.  Our partnership with Realtor.com and the Palm Beach Post Online also allows potential buyers to view our selection of listings at their leisure, whether they are local, out of the state or out of the country.

Today’s Real Estate firm needs to understand today’s technology and how to use it effectively.  At Scott Gordon Realty  we have the skills and the strategy to use that technology to benefit buyers and sellers alike.

Previously unnamed, the buyer of Donald Trump’s $100 million oceanfront estate is Russian billionaire Dmitry Rybolovlev, according to reports.

Rybolovlev is said to have acquired his fortune in the fertilizer industry and has no plans to relocate his primary residence to the United States, commenting to news sources that this latest purchase is merely an investment.

Trump bought the property four years ago at auction for $41.4 million and poured $25 million into renovations, producing a 62,000 square foot estate with nine bedrooms, conservatory, ballroom, art gallery, two guest houses and 48-car garage.

Rybolovlev was listed at number 59 on the Forbes list of billionaires, estimated at a worth of $12.8 billion.

Trying to sell a Palm Beach home in today’s real estate market?  Chances are it’s turning out to be a bit more involved than anticipated.  Neighborhood evaluation, staging, competitive pricing, they’re all crucial factors in successfully selling South Florida homes.

Competitive pricing is however something many Palm Beach Florida homeowners are choosing not to do, instead opting to set a fixed price based upon what they believe the property is worth regardless of market conditions when today’s real estate market practically demands that a seller price competitively.

Most, if not all real estate agents will strongly advise a competitive home sale strategy which usually involves cutting down the asking price to match what property values in the neighborhood are worth.  This makes complete sense yet many sellers hire a real estate agent only to disregard this particular advice.  The home’s value speaks for itself and it therefore shall sell at the price the homeowner believes it’s worth.  A few years ago this would’ve been perfectly fine but in a time when buyers and investors are choosy and looking to save money, it may hinder home sale efforts.

The logic is pretty simple.  Why pay $180,000 for the property when the one next door is equally as nice and is being listed for $140,000?  That translates to over $35,000 dollars in savings that remain in the buyer’s pocket instead of the seller’s so why buy the higher priced home?

“Time is money” literally applies to real estate.  Every month that goes by equals less property value, at least in buyer’s eyes.  Existing market conditions mean a foreclosure can now appear at any time in your neighborhood and if that happens, your property will be valued for much less.  So that whole competitive pricing thing?  Take advantage of it.  Why continue to allow the home to lose value when buyers are looking for a good price?