Trying to sell a Palm Beach home in today’s real estate market?  Chances are it’s turning out to be a bit more involved than anticipated.  Neighborhood evaluation, staging, competitive pricing, they’re all crucial factors in successfully selling South Florida homes.

Competitive pricing is however something many Palm Beach Florida homeowners are choosing not to do, instead opting to set a fixed price based upon what they believe the property is worth regardless of market conditions when today’s real estate market practically demands that a seller price competitively.

Most, if not all real estate agents will strongly advise a competitive home sale strategy which usually involves cutting down the asking price to match what property values in the neighborhood are worth.  This makes complete sense yet many sellers hire a real estate agent only to disregard this particular advice.  The home’s value speaks for itself and it therefore shall sell at the price the homeowner believes it’s worth.  A few years ago this would’ve been perfectly fine but in a time when buyers and investors are choosy and looking to save money, it may hinder home sale efforts.

The logic is pretty simple.  Why pay $180,000 for the property when the one next door is equally as nice and is being listed for $140,000?  That translates to over $35,000 dollars in savings that remain in the buyer’s pocket instead of the seller’s so why buy the higher priced home?

“Time is money” literally applies to real estate.  Every month that goes by equals less property value, at least in buyer’s eyes.  Existing market conditions mean a foreclosure can now appear at any time in your neighborhood and if that happens, your property will be valued for much less.  So that whole competitive pricing thing?  Take advantage of it.  Why continue to allow the home to lose value when buyers are looking for a good price?