The home buying process can often be a long journey – especially when 2 people are involved. What kind of difference does gender make in the buying process?
Coldwell Banker Real Estate LLC commissioned a survey to be conducted by the International Communications Research. Contacting more than 1,000 men and women in May.
Diann Patton, a Coldwell Banker consumer real estate specialist noted “The results were surprising, not only did we uncover some of the inherent differences between men and woman, but we also pinpointed a number of ways that the two genders are actually the same.”
“For example, both men and women are increasingly concerned with having a space to work in their homes – something we would not have seen 40 years ago.”
She also added: “We also found that feeling insecure about a home’s safety is a deal-breaker for most people, regardless of gender.”
General preferences of being closer to extended family was more important to women than men. Also, the importance of an extra room for a media area/entertainment room was more important to men than women.